Real talk about real ROAS The hidden reason why your business is not growing

What is the one thing you need to run a successful e-commerce business and increase your revenue? It’s data, data, and data. And oh, did we mention data?

Let’s look at a simple example.

You want to start selling online. Great. You set up a beautiful page and launch a campaign for your products. You have a clear goal in mind. You want to sell as many products as you can while keeping your costs down. After some calculations, you estimate that your CPO cannot exceed $10 per order.

So you start selling. In your mind, you are already in the land of Milk and Money… I mean Honey.

The next day you check on your results based on the data, provided by the pixel. Your campaign spent $1000 and generated 90 conversions. That means that your CPO is 11 - and that is a little too high. So you decide to switch off the campaign because you are making a loss.

Yes, that would be the right decision. Based on the wrong data.

Wait, what?!

Here’s the real picture.

Your campaign actually generated 120 orders. That means your CPO is 8 and you’re making a profit. Cha-ching! So, why not scale your ads and get even more orders?

See how different these two scenarios are?

Now, imagine operating your business based on the wrong data every single day. Maybe you’re thinking, “Well, I will just always consider the difference.”

Well, no.

Here’s the thing. The difference varies and it can fluctuate up to 30%. And that is one big frickin difference, don’t you agree?

Ok, now you’re thinking, “Okay, wise guy. What is your point?”

Here it is. If you are relying on the information provided by the pixel, you might be running your business based on incorrect data, no matter if you rely on ROAS or CPO.

Did that send chills down your spine? Well, it kind of should have.

Because at the end of the day you can be the best marketing guru in the world and your ads can be crazy good, but if you’re running your campaigns based on the wrong results, you’re just not getting your money’s worth. And that is the bottom line.

You are losing money

And yes, you can calculate the real CPO or real ROAS on your own. You just take the pixel data, open up a brand new spreadsheet, look at the actual number of orders, start putting those numbers in the spreadsheets, and… *starts snoring*

Does this sound like a really time-consuming and tiring type of work? That’s because it is.

So what can you do?

You can go through a massive amount of numbers each day to get real data and by the time you get all the information, it will already be irrelevant.

You can operate your business based on the pixel data and hope for the best.

You’re not excited about either one of these options? Neither were we. That’s why we decided to create a solution.

Forget about inaccurate numbers that lead to wrong decisions and result in money loss. It’s time for some real talk about real results.

Imagine having access to your real ROAS and CPO and making decisions based on them. Consequently, you would increase your revenue and have a better profit outturn. No, this is not a fantasy world, where unicorns run around. This is actually possible.


With a new business intelligence tool that will rock your e-commerce world. Unlike other apps, ROAS monster combines your actual sales figures and paid advertising results and calculates your real ROAS and real CPO. No nonsense, just good old real data.

What we’ve learned:

  • Accurate results are the basis of every successful e-commerce business.
  • Pixel data is often deceiving and it can fluctuate up to 30%.
  • Relying on pixel data only can lead to wrong decisions, which result in money loss.
  • To make informed decisions you need to take into account your real ROAS/CPO.

Let’s face it. You can make informed decisions only when you are operating with real results. Could that be the reason why you are not making as much progress as you would like?

Think about it. You could be making the wrong decision at this very moment. You could be losing money at this very moment. It’s time to do something about it. It’s time to get a bigger bang for your buck.

It’s time for REAL ROAS.

Want to dig deeper?

Schedule a demo of the app to see ROAS monster in action.

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